Lead generation agency
Paving Leads that fill your calendar
Facebook & Instagram lead campaigns, scroll-stopping video creative and instant lead forms for paving, sealcoating, asphalt and auto detailing businesses.
Totals from the 13 client lead campaigns shown below.
More leads. Less guesswork.
Proof
Real clients.
Real results.
Straight from Meta Ads Manager — lifetime results from individual client lead campaigns. Tap any screenshot to see the full report.
Meta AdsLead form campaigns
14 reports
Lifetime ("Maximum") results from individual Meta lead campaigns. Results vary by market, offer, season and budget. Not averages or guarantees.
Ready to fill your calendar?
Let's build a lead plan around your service area, your offer and your goals.
Inside one campaign
We test.
Then we scale.
Two ads in the same Williams Paving campaign, side by side. Meta's own numbers show which creative brings cheaper leads, and that tells us where the next dollar should go.
Ad-set view from Meta Ads Manager, captured when the campaign was at 477 leads.
Selected video work
Your business.
Our creative.
Real ads we've made for real local service businesses. Hover to preview, tap to watch with sound.
Client testimonial
Hear it from
R. Williams Paving.
Don't take our word for it. Watch R. Williams Paving talk about working with J&J Marketing.
550Leads on one campaign
$7.91Cost per lead
47,841People reached
1,205leads generated for clients
About J&J Marketing
Real people.
Real jobs booked.
We have hands-on experience helping contractors and detailers turn advertising into real appointments and jobs. We combine Facebook & Instagram ads, websites built to generate inquiries and lead follow-up systems, tailored to your services, your market and your goals.
- 01Built for contractorsPaving, sealcoating, asphalt, land clearing and auto detailing businesses.
- 02One connected systemAds, creative, landing pages and follow-up working together, not three separate vendors.
- 03Easy to work withBased in New Jersey and working with businesses nationwide by phone, video call, email and text.
Full-service lead generation
Everything you need to get booked.
From the first scroll-stopping video to the lead landing in your phone, every piece of your lead system works together.
What we do
Your lead team,
end to end.
Ads, creative, lead capture and reporting. One team focused on local service businesses, connecting it all.
+Done-for-you creatives
High-converting
ad creatives
Scroll-stopping video ads built for paving, sealcoating, asphalt and detailing businesses. Tap any ad to watch it.
+A1 Asphalt · Creative showcase
One client.
Every angle.
Different hooks, scenes and calls to action. One recognizable local business.
How we work
What happens when we
start working together
A clear path from your first call to a steady flow of leads.
Your next move
Your next stage of growth starts here.
Tell us about your business and where you want to grow. We'll show you how a lead campaign could look in your market.
Paving · Sealcoating · Asphalt · DetailingEmail us: jandjmarketing.marketing@gmail.com
Find the gapWhere your next jobs should come from.
Plan the adsOffer, creative and targeting for your area.
LaunchGo live and start getting leads.
FAQ
Questions
before we talk
Straight answers about who we work with, ads, budgets and results.
Who do you work with?
Local service businesses — mainly paving, sealcoating, asphalt and auto detailing companies, like the clients in our results above.
What kind of ads do you run?
Facebook & Instagram lead campaigns with instant lead forms, using video, UGC-style and static ad creative.
How much should I spend on ads?
The campaigns on this page ran on daily budgets between $15 and $100. We'll recommend a starting budget for your market on the strategy call.
Do I need to be in the videos?
Not always, but owner-on-camera and real job-site footage tend to feel more trustworthy to local customers. We'll talk through the best creative approach for you.
Are results guaranteed?
No. Every number on this page is a real result from an individual campaign, but your results depend on your market, offer, season and budget.